At age 6, my friend, Stevie, and I were investigating the shed my dad had built behind our house in the Texas panhandle. He had built it to keep the lawnmower and tools in. We could see that the roof was flat and that he not yet sawed off the boards. The one by sixes were hanging 3 feet over the right side like diving boards.
We climbed up on top and went out on the end of the end of the boards to see over the fence and into our neighbors' backyard. Stevie beat me to the punch, "I dare you to jump!? "If I do it first, will you be right behind me." "You betcha!" The sun was going down but as I looked into the neighbor's backyard, I could see the small bushes in their flowerbed and I could see the bricks along the edge of the flowerbed. All I have to do is miss the bricks and everything would be "okey dokey."
I backed up and took a flying bounce into the air. Because my focused was on the bricks -- I never saw the clothesline. As I was coming down, it caught me right between the legs. Shot me into the air like a small missile. On my second trip down I managed to miss the clothesline. And I barely missed a brick with my head. But I could hear my collarbone break as it crashed against it. I rolled over and started to cry. Stevie said, "I have to go home and eat."
Because I was focused on the obvious -- bricks and bushes, I missed seeing the most dangerous obstacle, a clothesline. What's your focus on? Look again.
Every day we make decisions not based on reality but our perception of reality. Every business needs to measure,understand and act on the perceptions of its customers.
Monday, January 31, 2011
Wednesday, January 26, 2011
What's Your Viewpoint?
On was on a flight into Atlanta and the flight attendant was collecting the syrofoam coffee cups. I started to hand her mind but I looked at my seatmate and his cup was there in the middle of his tray. From my viewpoint, the cup looked empty. I put my cup in his cup -- WHOOSH, coffee shot out on all sides. Surprize! His cup was not empty. He knew it. The flight attendant could see it but nobody was fast enough from stopping me. To me, my viewpoint was the only one that counted. I'm through with my coffee, everyone on the plane should be through.
The coffee hit his tray and then quickly went to his pants. He tried to stand up but like a good neighbor, there was his seat belt holding him down. Sorry!!
Your viewpoint may be limited. You may not see the total picture. You need another set of eyes.
The coffee hit his tray and then quickly went to his pants. He tried to stand up but like a good neighbor, there was his seat belt holding him down. Sorry!!
Your viewpoint may be limited. You may not see the total picture. You need another set of eyes.
Eyes to See
SNAKE!!!
I was canoeing down the Buffalo River in north Arkansas with my two roommates, Jim and Reid. It was peaceful and quiet and protected from seeing farms and homes by woods along each side. At first, we notice the little turtles on branches taking a break from the current in the river. We actually caught three of them and out them in the bottom of the canoe. But then, DAMN! SNAKE! Reid saw the first one but the coloring of the snake made it blend in with the tree branches. Reid pointed and I couldn't see it, but then SNAKE! there it was.
Two times we saw snakes curled up in the sand along the bank. Once you see them, you feel safe. The snake is over there and I am over here. But with the bends in the river there were spots where the canoe would drift toward the bank. If there was a bush or tree branches there, you would drift against them. You knew the snake could be in the tree. Once the current moved us rapidly to the left side. As we looked up an open bank we had caught a snake off guard. Startled, the snake thought we were coming for it; we were cutting off his path to the water. But Jim had not seen the snake until it was almost ready to dive into the canoe. I was in the back and knew the snake just wanted to get into the water. Jim thought the snake wanted to get into his pants. Jim screamed. Reid was in the front and turned in time to see the snakes tail as it dove into the water. We had escaped.
But we started counting, three snakes, now eight, now 12, now 17, DAMN, now 22. SNAKES EVERYWHERE!! There was a log coming up on the right. And there is a big snake laying full length in the sun. The snake is about 5 five long and thick in the middle. Reid says, "I am going to kill it." Jim and I are saying, "No, don't touch it. Reid, don't you dare." But Reid is raising his paddle over his head. He is going to whack the snake. At the exact cresendo of the terrifying moment, a turtle in the canoe puts its little claws on one of Reid's toes. As the paddle is coming down, Reid jumps and rocks the canoe. Reid, Jim and I are all headed into the water with the snake. Before I hit the water, I can see the paddle hit the snake right in the middle of its back. Its mouth flys open!! COTTONMOUTH!!
No one said it but everyone did it -- "Out of the pool, there is a snake in there."
I was canoeing down the Buffalo River in north Arkansas with my two roommates, Jim and Reid. It was peaceful and quiet and protected from seeing farms and homes by woods along each side. At first, we notice the little turtles on branches taking a break from the current in the river. We actually caught three of them and out them in the bottom of the canoe. But then, DAMN! SNAKE! Reid saw the first one but the coloring of the snake made it blend in with the tree branches. Reid pointed and I couldn't see it, but then SNAKE! there it was.
Two times we saw snakes curled up in the sand along the bank. Once you see them, you feel safe. The snake is over there and I am over here. But with the bends in the river there were spots where the canoe would drift toward the bank. If there was a bush or tree branches there, you would drift against them. You knew the snake could be in the tree. Once the current moved us rapidly to the left side. As we looked up an open bank we had caught a snake off guard. Startled, the snake thought we were coming for it; we were cutting off his path to the water. But Jim had not seen the snake until it was almost ready to dive into the canoe. I was in the back and knew the snake just wanted to get into the water. Jim thought the snake wanted to get into his pants. Jim screamed. Reid was in the front and turned in time to see the snakes tail as it dove into the water. We had escaped.
But we started counting, three snakes, now eight, now 12, now 17, DAMN, now 22. SNAKES EVERYWHERE!! There was a log coming up on the right. And there is a big snake laying full length in the sun. The snake is about 5 five long and thick in the middle. Reid says, "I am going to kill it." Jim and I are saying, "No, don't touch it. Reid, don't you dare." But Reid is raising his paddle over his head. He is going to whack the snake. At the exact cresendo of the terrifying moment, a turtle in the canoe puts its little claws on one of Reid's toes. As the paddle is coming down, Reid jumps and rocks the canoe. Reid, Jim and I are all headed into the water with the snake. Before I hit the water, I can see the paddle hit the snake right in the middle of its back. Its mouth flys open!! COTTONMOUTH!!
No one said it but everyone did it -- "Out of the pool, there is a snake in there."
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